How to Take Your Email Marketing to the Next Level

Most leads don't have the intention to purchase at the very first moment they come in contact with your business. The buying cycles vary across industries, services and products, which is why lead nurturing is such an essential part of your digital ecosystem. Email marketing remains one of today's fastest and most efficient ways of nurturing leads. In order to have a successful email program, you need to ensure that your business is using automated processes to the fullest extent. Learning and using the most effective email methods can dramatically improve your strategy for email and result in an immediate ROI to your business. If you're using Constant Contact and Hubspot for your email marketing and nurturing leads through email workflows can be an effective way of building contacts with leads, and then improve their conversion. If you'd like clients to purchase from you, it is essential to stay top of mind by getting to them several times.Segmenting your lists of email addresses lets you create targeted messages for the personas of your customers. Segmented campaigns have seen a 765% increase in revenues. It is possible to personalize marketing using segmentation. This is done by gathering data about individuals that are interested in your services or product. How 5 How 3

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